Today, we are crushing on Runcie Chidebe, the founder of Project Pink Blue, a cancer advocacy organization with the largest pool of volunteers across Nigeria. According to Wikipedia Project Pink Blue, registered as Health & Psychological Trust Centre is a cancer nonprofit engaged in raising cancer awareness, patient navigation, advocacy and free breast and cervical cancer screening for women living in poverty.

Runcie Chidebe started Project Pink Blue as a National Youth Service Corps (NYSC) community development project in 2013 called Pink Blue where it conducted breast and cervical cancer awareness and screening for 165 women in a community in Abuja, Nigeria. It assumed the name Project Pink Blue in 2014 after being registered with the Corporate Affairs Commission (CAC).

Project Pink Blue led by Runcie in February 2015 set up the first Nigerian Patients Navigation programme known as Breast Cancer Navigation and Palliative Programme to be able to detect cancer faster via a customized phone number where the general public can call to speak with the patient navigators who will help them through their diagnosis, treatment, post-treatment and support. It also began the first cancer toll free line in Nigeria in December 2016 known as 08000CANCER or 08000226237.

Project Pink Blue has won the Nelson Mandela-Graca Machel Innovation Award, SPARC MBC Challenge Award and recently the  World Cancer Day Spirit Award.

Runcie Chidebe and the volunteers at Project Pink Blue are changing the face of cancer advocacy in Nigeria and leveraging on young people and corporate Nigeria to make this happen.

You can learn more about Project Pink Blue here.